COMMERCIAL LEADERSHIP FOR PROFESSIONAL SPORTS CLUBS. FRACTIONAL, EMBEDDED, AND BUILT AROUND RESULTS.
OUR PARTNERS PARTICIPATE IN
AND MORE
OUR SERVICES
FRACTIONAL LEADERSHIP
The solution of hiring the commercial manager full-time is frequently the incorrect response given the stage your club is currently in. Simply put, too much money is paid for someone who will do far less than a fractional hire can, in the context of where the club currently sits in terms of financial capability. At Sports Consultancy Group, we offer fractional commercial management, which means that we immerse ourselves into your club’s operations, sales pipeline and retention process, while still reporting directly to the board of directors.
COMMERCIAL STRATEGY
Most sports clubs have a commercial strategy. Very few have a commercial model. We partner with sports clubs in constructing the foundations of a commercial engine, from the inventory of assets through the logic of pricing, all the way down to the rigour of pipeline management and the rhythm of renewal – in order to create an income process that works as a function rather than just random income. Yield management is what the hospitality industry has been using for decades; we apply that discipline to your club.
COMMERCIAL MARKETING
Commercial and marketing efforts are not distinct tasks, they are one and the same discussion, just at different points in time. We link these elements together so that the manner in which the club positions itself in the marketplace enables it to perform commercially. This results in commercial narrative that draws in sponsors, marketing content that creates the target audience for our partners, and branding that commands the value of the property. The better the club markets itself, the more money it makes.
GROWTH
There are very few instances where growth in sports is constrained by ambition. Growth in sports is constrained by structure, by information, by the lack of the appropriate function at the appropriate time. This involves helping clients who are going through a process of transition, for example, into a new league, new ownership, or new commercial starting point, in establishing the appropriate structures which enable growth to be sustainable as opposed to haphazard. The process involves investment readiness, board reporting, and financial management structures to allow leadership to understand the true capability of the business.
BIG IDEAS, DELIVERED WITH IMPACT
Insight is turned into action at The Sports Consultant. We work with ambitious organisations to turn opportunity into sustainable progress. Our scope is not limited to strategy, as we also provide hands-on leadership on complex projects and programmes, enabling people and partners to achieve clear commercial and social outcomes. This includes investment readiness, where we assist organisations in developing a robust and credible investment proposition to attract investment, partners, and stakeholders.
All of our work is underpinned by a focus on accountability, momentum, and results, as opposed to merely seeking to create impact.
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TSC is a specialist sports consultancy working with rights holders, investors and governing bodies to unlock growth and build sustainable organisations. We bring clear thinking, commercial rigour and trusted advice at moments that matter most.
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Our approach is grounded in clarity, challenge and delivery. We work closely with stakeholders to understand context, test assumptions and turn ambition into practical, well executed strategies that create long term value.
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We work with ambitious sports organisations, investors and governing bodies navigating growth, change or transition. From professional clubs and rights holders to partners seeking credible entry into sport, we support those who value rigour, trust and long term impact
Our sister company, FieldWork, designs and delivers premium sporting experiences, competitive, social, and genuinely world-class, at venues that carry real weight. From a corporate touch rugby series at a professional club ground to a guided mountain day for a leadership team, every FieldWork event is managed end-to-end and built around a single principle: the experience has to be worth the day out of the office.